Big thanks to everyone that voted for 'Beardvertising'. We won the People's Voice Award in the professional services category. We're stoked, that kicks all kinds of ass!
Beardvertising X The 18th Annual Webby Awards
Beardvertising has joined Jay Z, Beyonce and Pharrell in being a nominee for the 18th Annual The Webby Awards in the professional services category. We're stoked! We're competing for both The Webby Award and The Webby People's Voice Award. If you got a sec please hook us up with a quick vote for the People's Voice Award. Do it for the beard. Thank you!
CLICK HERE TO VOTE FOR BEARDVERTISING FOR THE WEBBY PEOPLE'S VOICE AWARD.
ADDY AWARDS
Our #ShareTheLex campaign recently won a bunch of ADDY awards. It took home the big ‘Best Of Show’ award, ‘Best Social Campaign’ award, the ‘Ralph Gabbard Broadcast’ award, and a gold ADDY for video (branded content, more than 60 seconds). It also won the ‘Tom Cruise Certificate Of Scientology Excellence’. Our Beardvertising campaign also won Best Copy-Writing and took home a gold for a Non-Traditional campaign.
"Hipsterish Brands Reimagined As Their Corporate Counterparts" In Da Press
Our "Hipsterish Brands Reimagined As Their Corporate Counterparts" project earned a ton of press. It's been featured in Fast Company TWICE, Time Magazine, Digiday, Brand New, Buzzfeed and a bunch of other rad media outlets. Hit the links below to check out some of the press.
"Hipster Brands With Corporate Logos" - Brand New
"19 Hipster Logos Rebranded As Evil Corporate Doppelgangers" - Fast Co.Design
"16 Hipster Companies Rebranded As The Corporate Giants They Hate" - Buzzfeed
"Experiment gives hip brands uncool logos" - Digiday
"See Your Beloved Hipster Brands Transformed Into Uncool Corporate Giants" - Fast Co.Create
"Here's What Hipster Brand Logos Would Look Like If They Were Redesigned To Be Corporate" - TIME
"Hipster Brand Logos Gone Horribly Corporate" - Design TAXI
"Hipster Brands Become Corporate Sell-Outs With These Logo Redesigns" - Creative Bloq
"Cringe-Worthy Corporate Makeovers Of Hip Indie Brands" - Laughing Squid
Hipsterish Brands Reimagined As Their Corporate Counterparts
We’ve all seen the corporate logos reimagined as the hipster logos. We’ve all seen the hipster logo generator and the hipster logo guidelines. They are both awesome. How bout those NFL teams reimagined as hipster logos. Hilarious.
We (Cornett) thought it would be fun to reimagine a bunch of hipster-ish brands as their evil corporate counterparts. We got together with several different members of our design team here at Cornett and we got to work on making a bunch of hipsterish brands look a little more corporate. The results are pretty damn funny. It was also a fun little agency side project.
Notice Urban Outfitters? The logo is the same either way. Get it? They’re a corporate hipster brand, ha.
Team Cornett Designers: Ace Hotel by Nick Child, Deus Motorcycles by Tim Jones, Vice by Jason Kaufman, Band Of Outsiders by Danielle Podeszek, Dollar Shave Club by Steve Broderson, Fab by Clay Gibson, Freeman’s Sporting Club by Nick Child, Brooklyn Brewery by Shannon Adams, Dogfish Head Beer by Shannon Adams, Intelligentsia Coffee by Bobby Oakley, Brooklyn Nets (we didn’t do this one), Sight Glass Coffee by Clay Gibson, St. Archers Beer by Shannon Adams, Urban Outfitters (we didn’t do this one), Warby Parker by Clay Gibson, Poler Stuff by Tim Jones, State Bicycles by Nick Child, Mast Brothers Chocolate by Tim Jones, Best Made by Tim Jones. Layout by Kris Ange.
Ninja Love
‘Ninjas’ A Tale Of Throwing Stars, Sake, And Deceit.
Ever hear of an indoor throwing star range and sake bar? Neither had I, until this one day a few months back when this crazy idea for an ‘indoor throwing star range’ popped into my head. To my inner 12 year old self the concept was a dream come true. Alcohol and throwing stars. Throwing stars and alcohol. Everyone loves throwing stars and everyone loves alcohol. Everyone loves ninjas. I love ninjas. Why the hell didn’t something like this exist? Seeing a need for an establishment that allows people to pound sake and chuck throwing stars, I set out to bring this business to life.....on the Interwebs of course. I enlisted a group of trained ninja assassins at Cornett to make this happen: Kris Kross Ange on the design, Golden Nick Child on the video, and Shammy Shamick Gaworski on the web development.
We purchased a very long and awesome url www.ninjasindoorthrowingstarrange.com. We created a hipsterish logo. We then created a simple one page website packed full of ninja goodness. Stuff like WuTang Clan lyrics, ninja warriors and Japanese curse words. We put together a simple little video based on Youtube’s ‘best death scene ever’. We even made a fake gmail account under the alias Satou Watanabe. Everything came together like ancient oriental magic and ‘Ninjas Indoor Throwing Star Range’ was birthed and thrown like a throwing star onto the world wide web. Of course the Internet loved it.
No one knew what to believe, but they all believed it to be awesome. Everyone wanted to believe it was real. Everyone was talking, tweeting, and Facebooking about this crazy throwing star range coming to Lexington, Kentucky in the spring of 2014. No one could believe that Lexington, KY (not Brooklyn, NY) was going to be the first city in the US to have an indoor throwing star range. People were sending us emails asking if this was real. People were sending us emails asking how they could become a franchisee (we received seven of those emails). The media was emailing us and asking if they could interview the ninjas behind this. People even emailed trying to sell us throwing stars. Everyone was excited about pounding sake and chucking throwing stars.
The media jumped in a started writing about this indoor throwing star range. It got big in Japan. Ninjas have always been big in Japan. It was written about on Guns.com. America loves guns. I faked an interview with Yahoo. I felt bad about that. i don't feel bad about using the alias 'Timothy San Bernardino', I love that name. We came really close to dressing up like ninjas and going live with a local news station. I really wished that had happened but unfortunately it didn't. Check out some of the stuff the media had to say about ‘Ninjas Indoor Throwing Star Range’ below:
“If this website is to be believed, come 2014, Lexington, Kentucky could easily replace Orlando, Florida as the most popular vacation spot in the country. Because next spring the city will be host to the nation's first indoor throwing star range and sake bar.” - Gizmodo
“Ninjas' website links out to a Lexington-based marketing agency called Cornett, so there's unfortunately good reason to think this might be nothing more than a publicity stunt.” - Gizmodo
"Why the word “f*ck” is displayed in large katakana characters on the website, though, we’re not sure.” - Rocket News 24 (Nice little easter egg on the site)
“"Ninjas" and "Kentucky" are two nouns that very rarely manage to show up in the same sentence. But all that's about to change when the first indoor throwing star range opens in the Bluegrass State this coming spring.” - io9
“Ninjas is an upcoming indoor throwing star range and will be the first of its kind in Kentucky.” - Laughing Squid
“When we asked about owner Watanabe’s background, San Bernardino stated simply, “he is a ninja.” He adds that Watanabe owns several dojos (martial arts schools) across the state of Kentucky and, many years ago, operated a now-defunct water park.” -Yahoo
So why the hell would we want to make a website and video for a fake business? Why does Tom Cruise do what he does? We'll never know. We do know that ninjas, throwing stars, blow guns, Wu Tang Clan lyrics and alcohol are an awesome combination. Our little bad ass throwing star range earned Kentucky and Lexington a little media. It earned Cornett a little media. It gave the Internet some fun content to play with. Hopefully the websites that wrote about it got a ton of shares and views. I think the Laughing Squid article had over 4000 tweets. Maybe it sparked some ideas. Maybe it will make someone rich, ninja rich. Maybe it created some awesome memories of throwing throwing stars as a child. Who knows, maybe we’ll turn this joke into a reality and end up opening the world’s first throwing star range and sake bar later this year. Until, then go get your ninja on online.
Beardvertising Case Study Video
We just dropped a new case study video for our 'Beardvertising' campaign. Check it out below and you can read all about it on Agency Spy. Big thanks to my buddy Ian Friley for putting the crush down on this video.
FEED A BABY LIKE A BOSS
My daughters recently graced the front page of Reddit and imgur with this hilarious photo of my six year old feeding her baby sister with her foot. Or as one redditor liked to call it: feeting the baby”. The photo has been making the rounds on the old Internet. It was picked up by Buzzfeed, the Huffington Post, etc. While we don’t condone, encourage or ever want to see another ‘feeting’ going down in our house, we think the photo is pretty damn funny. We applaud her multitasking skills. She appears to be like her daddy, lazy with a side of ADD.
IQuads Interview
The Romanian ad pub IQuads recently interviewed me for their AdStory series. I talked about Tom Cruise, naked Modonna in Playboy, Sonny Crockett, buying weed, acid trips, advertising, some of my favorite ad campaigns, my family, Cornett-IMS, Kentucky for Kentucky, Walking Dead, fly fishing, etc. Read it in English by clicking here and read it in Romanian by clicking here.
GOOD MORNING AMERICA
Kentucky for Kentucky and our famous mofo 'Fried Chicken Candles' made an appearance on Good Morning America today. Right in there with Beyoncé. Check it out below. Kentucky FTW.
FAKE FLIER #7
I came out of fake flier retirement once again and made yet another fake flier for Reddit. Flier #7 to be exact. Once again it put the crush down and made the front page of Reddit. Like a true Internet player. In 24 hours the flier received about 574,000 views on da imgur. Not as strong as the 'Bronies Vs. Juggalo's' flier but still pretty damn strong. I just can't believe these fake fliers continue to still make the front page of Reddit.
SANTA
Took my daughter to see Santa last weekend. I offered Santa $12 to let me sit on his other knee and got denied.
'Scents Of The Commonwealth'
The mission of Kentucky for Kentucky is to engage and inform the world by promoting Kentucky people, places, and products. Recently we added "scents" to that mission statement. We're now in the business of promoting Kentucky's finest scents. That's right.
We collaborated with Kentuckian Kathy Werking to create a line of candles that capture some of Kentucky’s finest scents. Scents like fried chicken (invented in Kentucky), the Kentucky Derby (Mint Juleps), and Ale8One (official soft drink of Kentucky). We called our new line of Kentucky scented candles, 'Scents Of The Commonwealth'.
You heard that right, we created a ‘Fried Chicken’ candle. Candles that smell like mofo fried chicken. To make these ‘Fried Chicken’ candles, Kathy fries chicken in all-natural soy wax and adds an infusion of family secrets. How rad is that? Your home can now smell like fried chicken all of the time, without having to actually fry chicken.
Our first batch of ‘Scents Of The Commonwealth’ got hot like Jennifer Lawrence and sold out in under a minute. They’s also received a ton of press. The candles have been featured in the USA Today, Creativity, Digiday, Fast Company, TIME, Fox News, Fox Business, Daily Mail, Perez Hilton, Los Angeles Times, Huffington Post, TAXI, PSFK, Complex, and a ton of other news outlets from radio to television.
Not only were these fried chicken candles a fun and unique product for us, they also served as one hell of a tourism marketing campaign for Kentucky. A shit load of free media was earned for our great Commonwealth. Epic crush by the Kentucky for Kentucky team, Kathy Werking and Rachael Sinclair.
Georgia & Charlie
A few weeks back we welcomed a couple new lil Hiler gangstas into our family. Lil kick ass Kentuckians. Here they are.
Cornett-IMS X Eye Level Films X Lane's End Farm
Dope new video from Cornett-IMS and Eye Level Films for Lane's End Farm. Agency Spy wrote and article saying "Cornett-IMS Crafts The Best Horse Farm Ad You've Ever Seen". That headline kicks all sorts of ass BUT it's probably the only horse farm ad you've ever seen. Regardless, we'll still claim it as the best.
"SoLost: Rebranding Kentucky (A Guerilla Love Story)"
A few weeks back we sat down with Dave Anderson from the Oxford American and shot a little video about rebranding Kentucky for their 'SoLost' series. Read about it here and check out the video below.
Human Centipede Of Advertising Infograph Part Two FTW
Lots of love for the 'The Human Centipede Of Advertising Infograph Part Two' on the Internets. It's been featured on Fast Company, Digiday, ADWEEK, Design Taxi, and Brand Flakes For Breakfast. Also got some small love on Business Insider and Media Post. Ewww grosssssss.
Human Centipede Of Advertising Infograph Part Two
Last Halloween my buddy/co-worker Jason Kaufmann (he's the evil designer) dropped something on the Internets called the 'Human Centipede Of Advertising Infograph'. Like all good horror flicks we’re back in action this Halloween with a sequel. An epic follow up to last year’s disturbing and beloved ‘Ad Agency Human Centipede Infograph’. This infograph covers some of 2013 hottest trends (like Native Advertising) in advertising along with some of 2013's hottest job titles (like Agency Thought Leader). Check it out below
"Meet The 24 Most Creative People In Advertising Right Now"
Stoked and surprised to have made this list. Check it out on Business insider.