HELL YEAH. VIDEO BY IAN FRILEY.
"Heavy Metal makes everything better" - that's what my friend in 8th grade once told me right before he bit the head off a baby bat. To this day, I still think he's right (even though he got rabies). Heavy Metal does make everything better. We decided to apply that crazy 8th grader's wisdom to a fun project at Cornett. Would Heavy Metal make a corporate brand's branding better? We asked members of the Cornett design team to pick a few different brands and make their branding metal. Just as we suspected, it worked.
Credits: Clay Gibson (Tylenol, Benadryl, Kleenex), Matt Newton (American Girl Doll, Fancy Feast, Disney), Matt Bitley (Anthropologie, Lululemon), Randy Steward (Mary Kay, Tampax), Chris Adams (Google), Ivy Oddis (Midol), Lauren Woods (Pinterest) Layout by Kris Ange
Heavy Metal Brands Press
“Heavy metal-inspired typography reinvents iconic logos” - Creative Bloq
“Famous Brand Logos Redesigned With Typography Inspired By Heavy Metal Music” - Design Taxi
“ROCK OUT WITH YOUR FONT OUT: WHAT HAPPENS WHEN BRANDS GET A HEAVY METAL MAKEOVER” - Fast Company
“Corporate Logos Get A Heavy Metal Facelift”-Metal Injection
“Popular Corporate Brands Re-imagined as Metal Logos” - Metal Sucks
“Heavy Metal Brands” - Brand New
“11 corporate logos re-imagined as heavy metal bands” - AUX
Our Kentucky for Kentucky ‘Gold Plated Kentucky Fried Chicken Bone Necklaces’ recently took home the big ‘Best Of Show’ award at the AAF Lexington ADDY Awards. Hell yeah! Unfortunately we could be there to accept the award. We did create (with the help of Ian Friley) this little acceptance speech video that was shown at the event. Apparently the speech was a hit. It was also featured on ADWEEK. Check it out below.
“Watch the Most Strangely Hilarious Addy Awards Best of Show Acceptance Speech Ever KFC necklaces were just the beginning” - ADWEEK
It's been a little bit since I made one of my infamous fake fliers. Here's the latest : Rent-A-Teenager. We threw it up on Reddit where it would have made the front page but unfortunately an admin took it down because it had an email address on it. That didn't stop it from making the front page of Imgur where it had 480k views in under 24 hours. From there, the Huffington Post picked it up and wrote a little story about it. Hell yeah for another successful fake flier.
A little case study for our Kentucky for Kentucky gold KFC chicken bone necklaces. Video by Stanley Sievers.
Last week we (Kentucky for Kentucky) launched a rad new product - Kentucky Fried Chicken Bone Gold Necklaces. We worked with local jewelry designer Meg C to handcraft gold necklaces made with real bones from a Kentucky Fried Chicken 8-piece chicken dinner. No joke, read all about it on our blog. The necklaces sold-out in a few hours and received a ton of press. It was a win/win. They were featured on the LA Times, Daily Mail, People Magazine, Eater, FoodBeast, Complex, Metro, USA Today, PSFK, CNET and a ton of other news outlets around the world. Lots of hot television news action with NBC and ABC. Boomtown.
A few photos and a kick-ass video below by the talented Stanley Sievers.
This past Monday several of us at Cornett got lucky and had the pleasure of attending the International Academy of Digital Arts & Sciences 18th Annual Webby Awards in New York City. Somehow our ‘Beardvertising’ website won a People’s Voice Award. We had a blast, it was an amazing evening. Like Buzzfeed said, it was the ‘Internet party of the year’. Funny man Patton Oswalt hosted. The inventor of the web, Tim Berners-Lee was in the house to celebrate the 25th anniversary of his invention (the Web). The “Godmother of Punk” Patti Smith presented to person of the Year to Bansky. Questlove presented the Webby for Artist of Year to De La Soul. Speaking of De La Soul, ‘Three Feet High And Rising’ was the first Compact Disc I ever owned. That makes me old. George Takei was in the house talking smack about William Shatner. It was really awesome to see all of our Internet heroes (gangstas) under one roof.
A famous tradition of the Webby Awards is their “5-Word Speech”. Check out our “5-Word Speech” below. According to my dad it was a horrible “5-Word Speech”. That speech was for you dad, I love you.
It was my beautiful wife's birthday yesterday. This was her epic 'Tom Cruise' themed birthday card. Thanks baby Clay for helping me put this bad-ass birthday card together.
I loved this movie back in the day. So rad.
Hit a farm pond and did a little bass fishing on the fly with my buddy Colin last night. Good times.
Beardvertising has joined Jay Z, Beyonce and Pharrell in being a nominee for the 18th Annual The Webby Awards in the professional services category. We're stoked! We're competing for both The Webby Award and The Webby People's Voice Award. If you got a sec please hook us up with a quick vote for the People's Voice Award. Do it for the beard. Thank you!
Our #ShareTheLex campaign recently won a bunch of ADDY awards. It took home the big ‘Best Of Show’ award, ‘Best Social Campaign’ award, the ‘Ralph Gabbard Broadcast’ award, and a gold ADDY for video (branded content, more than 60 seconds). It also won the ‘Tom Cruise Certificate Of Scientology Excellence’. Our Beardvertising campaign also won Best Copy-Writing and took home a gold for a Non-Traditional campaign.