I recently had the great pleasure of attending Digiday’s Agency Innovation Camp in Vail, Colorado as a mentor and a speaker.
I had a blast! I absorbed so much positive millenial energy, I feel like I’m ten years younger. Maybe I feel older. I don’t know. There were around 80 young digital natives attending the camp from agencies all over. They were split up into eight teams that competed in a series of challenges. The most important challenge being a big ‘Brand Hackathon’. All of the teams we’re given a brief, a budget and were tasked with coming up with a pitch to be presented in front of a panel of four judges. My team (the Blue Team) put the epic Digiday smack down and WON it all. They took home the trophy for the big ‘Brand Hackathon’ and they took the trophy for being the overall ‘Camp Champions’. Hell yeah, it was an epic victory!
While at the Digiday Agency Innovation Camp, I gave a 15 minute talk on "How to Sell your Ideas Internally”. It was fun. A brief description of that talk along with a video clip and my presentation slides can be found below.
On June 12th we had the pleasure of speaking at Creative Mornings in Louisville on the topic of Revolution. We had a blast. We talked about our Kentucky Kicks Ass campaign and offered up 15 steps on how we bootlegged the Kentucky brand and caused a little revolution. The video of our presentation is now live and can be viewed below. (Photos via Creative Mornings)
Me and my crew hiking around in the Red River Gorge.
Myself and Griffin VanMeter (Kentucky for Kentucky) will be speaking at Creative Mornings in Louisville this Friday June 12th from 8:30am-10:00am. We'll be speaking on the topic of Revolution. The event will take place outside at Resurfaced. We'll give away some gear and we'll also have a little Kentucky for Kentucky pop-up-shop set up at the event. We can't wait. The event is free BUT you have to register and seating is limited. Registration opens on Monday June 8th at 9:00am. Register here.
HELL YEAH. VIDEO BY IAN FRILEY.
"Heavy Metal makes everything better" - that's what my friend in 8th grade once told me right before he bit the head off a baby bat. To this day, I still think he's right (even though he got rabies). Heavy Metal does make everything better. We decided to apply that crazy 8th grader's wisdom to a fun project at Cornett. Would Heavy Metal make a corporate brand's branding better? We asked members of the Cornett design team to pick a few different brands and make their branding metal. Just as we suspected, it worked.
Credits: Clay Gibson (Tylenol, Benadryl, Kleenex), Matt Newton (American Girl Doll, Fancy Feast, Disney), Matt Bitley (Anthropologie, Lululemon), Randy Steward (Mary Kay, Tampax), Chris Adams (Google), Ivy Oddis (Midol), Lauren Woods (Pinterest) Layout by Kris Ange
Heavy Metal Brands Press
“Heavy metal-inspired typography reinvents iconic logos” - Creative Bloq
“Famous Brand Logos Redesigned With Typography Inspired By Heavy Metal Music” - Design Taxi
“ROCK OUT WITH YOUR FONT OUT: WHAT HAPPENS WHEN BRANDS GET A HEAVY METAL MAKEOVER” - Fast Company
“Corporate Logos Get A Heavy Metal Facelift”-Metal Injection
“Popular Corporate Brands Re-imagined as Metal Logos” - Metal Sucks
“Heavy Metal Brands” - Brand New
“11 corporate logos re-imagined as heavy metal bands” - AUX
Our Kentucky for Kentucky ‘Gold Plated Kentucky Fried Chicken Bone Necklaces’ recently took home the big ‘Best Of Show’ award at the AAF Lexington ADDY Awards. Hell yeah! Unfortunately we could be there to accept the award. We did create (with the help of Ian Friley) this little acceptance speech video that was shown at the event. Apparently the speech was a hit. It was also featured on ADWEEK. Check it out below.
“Watch the Most Strangely Hilarious Addy Awards Best of Show Acceptance Speech Ever KFC necklaces were just the beginning” - ADWEEK
It's been a little bit since I made one of my infamous fake fliers. Here's the latest : Rent-A-Teenager. We threw it up on Reddit where it would have made the front page but unfortunately an admin took it down because it had an email address on it. That didn't stop it from making the front page of Imgur where it had 480k views in under 24 hours. From there, the Huffington Post picked it up and wrote a little story about it. Hell yeah for another successful fake flier.
A little case study for our Kentucky for Kentucky gold KFC chicken bone necklaces. Video by Stanley Sievers.
Last week we (Kentucky for Kentucky) launched a rad new product - Kentucky Fried Chicken Bone Gold Necklaces. We worked with local jewelry designer Meg C to handcraft gold necklaces made with real bones from a Kentucky Fried Chicken 8-piece chicken dinner. No joke, read all about it on our blog. The necklaces sold-out in a few hours and received a ton of press. It was a win/win. They were featured on the LA Times, Daily Mail, People Magazine, Eater, FoodBeast, Complex, Metro, USA Today, PSFK, CNET and a ton of other news outlets around the world. Lots of hot television news action with NBC and ABC. Boomtown.
A few photos and a kick-ass video below by the talented Stanley Sievers.
This past Monday several of us at Cornett got lucky and had the pleasure of attending the International Academy of Digital Arts & Sciences 18th Annual Webby Awards in New York City. Somehow our ‘Beardvertising’ website won a People’s Voice Award. We had a blast, it was an amazing evening. Like Buzzfeed said, it was the ‘Internet party of the year’. Funny man Patton Oswalt hosted. The inventor of the web, Tim Berners-Lee was in the house to celebrate the 25th anniversary of his invention (the Web). The “Godmother of Punk” Patti Smith presented to person of the Year to Bansky. Questlove presented the Webby for Artist of Year to De La Soul. Speaking of De La Soul, ‘Three Feet High And Rising’ was the first Compact Disc I ever owned. That makes me old. George Takei was in the house talking smack about William Shatner. It was really awesome to see all of our Internet heroes (gangstas) under one roof.
A famous tradition of the Webby Awards is their “5-Word Speech”. Check out our “5-Word Speech” below. According to my dad it was a horrible “5-Word Speech”. That speech was for you dad, I love you.
It was my beautiful wife's birthday yesterday. This was her epic 'Tom Cruise' themed birthday card. Thanks baby Clay for helping me put this bad-ass birthday card together.
I loved this movie back in the day. So rad.