Strange People
Some recent TV appearances.
LEXINGTON (WDKY)-- The co-founders of "Kentucky for Kentucky" produce one-of-a-kind products promoting the weird and wonderful people and places in the Bluegrass State. Griffin VanMeter and Whit Hiler say many of their ideas start as jokes but end up as products on the shelf. REPORTER: Marvin Bartlett
Live With Lee & Hayley: Derby Wear For Outside The Track
PAPER CLICHÉ
A little project I launched back in February. Check out the website here and read about it on ADWEEK here.
ADWEEK's Ads Of The Year
Our Ky for Ky "Your" vs. "You're" ad in The Oxford American's Kentucky Music Issue made AdWeek's 'Ads Of The Year' for print. Hell yeah! Check it out here.
Oh look. Horses.
A fun little video we (Cornett) recently made for our client VisitLEX. It stars my daughter and sister-in-law and a few friends. Watch it below and you can read more about it here.
Cocaine Bear Gets High On Reddit
A couple days ago an article that was written on Roadside America about Cocaine Bear took the top spot on Reddit with a whopping 57k upvotes. So much action it crashed the Roadside America website. Cocaine Bear FTW. Big thanks Ken at Roadside America for the article.
Kentucky Fun Stall
We just opened up our second Ky for Ky location at The Summit at Fritz Farm. Big shout out to Eric Moore, Justin Mosteller and the rest of the Ky for Ky team for busting ass to make this new store kick-ass. Check it.
Daniel Boone Clear Bag Video
VisitLEX asked us (Cornett) to make a PSA about the new clear bag policy at Kroger Field. Daniel Boone came in hot.
Clear bag policy: As a reminder, UK Athletics is implementing the SEC's new clear bag policy at Kroger Field this season as an additional safety measure and to facilitate entry.
Destroy milk and elevate bourbon to its proper place as Kentucky’s official state beverage
We (Ky for Ky) started a petition to make bourbon the official state beverage of Kentucky. So far it's got over 2,500 signatures and it's been featured on Food & Wine, the Courier Journal, the Lexington Herald Leader, Cincinnati.com, etc. Read all about the petition here (written by Coleman Larkin) and hit the link below to sign it. Do it.
The Summit
We're opening a new Ky for Ky retail store in the new Summit at Fritz Farm in Lexington. I went on WKYT to talk about it - wearing our Kentucky Fried Chicken bucket hat. They especially loved it when I started about our Cocaine Bear and Horse Humping socks.
Aired 8-29-2017
Horses Filming Horses
We (Cornett) let some horses film a few ads for VisitLEX. The campaign was one of AdWeek's 'Ads Of The Day' and an 'Editor's Pick' on AdAge's Creativity Online. It also go picked up by the Lexington Herald Leader and a ton of horsey pubs. Hit the links below to read all about it.
"These New Tourism Ads for Lexington, Ky., Were Filmed by Horses" - AdWeek
"A Pair of Horses Shot This Local Tourism Campaign" - Creativity
"THESE NEW ADS FOR VISITLEX WERE FILMED ENTIRELY BY HORSES." -VisitLEX
Description: Here in beautiful Lexington, Kentucky we love our horses. We love 'em so much, we decided to let one film a few commercials for VisitLEX. Seriously, we let real horses film a real tourism marketing campaign promoting Lexington as the "The Horse Capital of the World." Fitting, right? Right.
Here in beautiful Lexington, Kentucky we love our horses. We love 'em so much, we decided to let one film a few commercials for VisitLEX. Seriously, we let real horses film a real tourism marketing campaign promoting Lexington as the "The Horse Capital of the World." Fitting, right? Right.
First Man
Super proud of my kick-ass wife. Read about it here.
HILERS
Thanks for the family photos Hobie Hiler.
Case Study: Kentucky Fun Mall Commercial
Fun little case study video for our Kentucky Fun Commercial we busted out last summer. Thanks for the video Ian Friley!
The results from our Kentucky Fun Mall commercial. Video by Ian Friley of Kong Productions.
Southern Rocks
In 2016, we (Kentucky for Kentucky) rolled out a new brand called ‘Southern Socks’ - and it’s doing great! In 2017, we’re rolling out another new brand called ‘Southern Rocks’ - state shaped silicone ice cube trays. We’ll be rolling out new states throughout 2017. Big thanks to Josh Crandall for helping us with the designs and big thanks to Austin Durham for the killer packaging. Website coming soon.
CreativeMornings Lexington
Lexington, Kentucky is now a CreativeMornings city! Last summer, Celeste Lewis and Jamie Rodgers approached a few of here at Cornett about creating a pitch video to bring CreativeMornings to Lex. We obliged, enlisted Ian Friley of Kong Production to help with the video (check it out below), CreativeMornings was impressed and Lexington now has a chapter. The first event goes down on Friday, January 20th at the 21C Hotel. My pal Drura Parrish of MakeTime will be the first speaker. Gonna be rad. If you are interested in attending, please create a profile here and be ready to snag your free ticket (only 175 available) at 11am on January 16th. Read more about it in the Herald Leader.
Kentucky Smoothie
A little something something we invented last November. It’s now the official beverage of Kentucky. Read more about it here.
Marketing Buzzword Jar
Playboy
My dream of having my epic naked dad bod smothered in cocoa body butter appear in Playboy Magazine finally came true... in the September 2016 issue. On Page 50.
‘The internet has made advertising weirder than ever’
Yo mom! I’m on Mashable talking about advertising, the Internet and the joys on making weird shit. Read all about it here.
