Five years later, 23 popped collars is still Internet Gold making number #1 on this recent Buzzfeed list (Click here). Rex Vanderwoodsen (played by Griffin VanMeter) and his 23 popped collars (The Planet Douche World Record) was a stunt for my now-defunct clothing line Attus Apparel back in 2008. It crushed the Internet then and obviously it still crushes the Internet now. The inspiration for 23 popped collars came from this old meme that was going viral back in 2007. The idea - if only four popped collars can go viral, imagine what 23 popped collars can do.